Une nouvelle identité pour Aide Médicale Internationale

As a preliminary work for the design of the exhibition "30 years of access to health care in the south", AMI's logo redesign aim to drive the NGO out of the classical (and a bit naive) previous graphical environment. Followed by various print and interactive works, it also had to address more the four pillars of action: awareness, prevention, intervention, and enforcement.
We paired this new plain and clean design with a massive use of the huge photography database of AMI in the various print and web formats, especially through a full-scale mosaic, used to inject a human look and feel, which is an integral part of the NGO identity.

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