Only with Trust
PSI / TRUST Graphics May 2011The successful outcome of the previous campaign led the client to ask us a second one, with the same approach and graphic style - and thereby capitalise on the benefits earned with the « In Life we Trust / In Trust we love » campaign.
Instead of simply applying the graphic codes and the glamour mood used in the previous one, we chose to use an ingenious frame-within-the-frame where the first poster could be seen next to a couple, more visible this time, and the new baseline: "Only with Trust". For the record, it was displayed on the biggest billboard of the Swaziland !
